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Teenage Ambassadors Across Europe Project Travels to Norway

Join Us in Kristiansand

The Project Partners of Teenage Ambassadors Across Europe are travelling to the Artistic Gathering of the International Association of Theatre for Children and Teenagers (ASSITEJ) being held this year in Kristiansand, Norway 2 – 7 September. Project teams from Belgium, Denmark, Italy, Norway, Spain, and the United Kingdom will be travelling to the festival alongside Teenage ambassadors and teachers who are involved in the scheme across the partner countries. The project is part of the wider Theatre European Engagement Network (TEEN) partnership which was founded to explore, establish, and apply best practice audience development strategies in order to engage European Teenagers in Theatre. The partnership is founded upon the idea that it is only through engaging in the perspectives of Teenagers, and listening to their needs and voices, that it is possible to develop meaningful engagement with Teenage audiences who are interested, determined, confident, and able to convey diverse opinions about the Theatre they want to see.

Whilst in Norway, the project will be holding several public events. Firstly, the TEEN Kitchen Table Format will see Teenagers, programme managers, and creative professionals & artists come together around a food-laden Kitchen Table Meeting to debate what it means for Teenage audiences to “Confront the Unknown” when they attend the Theatre. A diverse group of Teenagers coming from across Europe will moderate and lead a discussion that explores the unknown plots that may unfold, the unknown artistic tastes that may develop, and the unknown futures that may emerge. This forms part of a wider programme of TEEN Kitchen Table Meetings that are taking place during the two-year project, each seeking to encourage national and international exchange while improving the creative offering for Teenagers and helping creative teams to keep in tune with young audiences. Meanwhile, the Co-Programming workshop will be the very first time that the project’s work-in-progress Co-Programming methodology will be made open to public delegates. The methodology aims to establish consensus between Teenagers, programmers, and teachers in order to co-programme performances and festivals for Teenage audiences. With on-going research and development into the co-programming methodology, both on this trip to Norway and for the remainder of the two-years, the hope is that creative professionals & artists will be able to better reach an increasing number of Teenagers across Europe and cultivate these Teenagers’ long-term engagement in the theatrical world.

This trip to the ASSITEJ Artistic Gathering represents the second opportunity for intercultural exchange between Teenagers, programme managers, and creative professionals & artists during the project. The event will also provide an opportunity for all those involved in the project to share the experience of attending the Theatre together and allows the project teams to work together to further develop their toolbox of prospective methods that could be used to achieve the project aims.

After meeting at the ASSITEJ Artistic Gathering, TEEN Action Groups will continue to meet across Europe to engage in local and regional activities, before coming back together at other festivals in 2020 such as Krokusfestival (Belgium) and SEGNI New Generations Festival (Italy).

Further Information About the Teenage Ambassadors Across Europe Project

The Teenage Ambassadors Across Europe project follows on from an earlier programme of work which developed a methodology aimed at developing best practice Teenage audience development strategies based on positive experiences and practices at local and national levels. Founded by programme managers working in the Theatre for Young Audiences sector, the earlier project worked to identify the most suitable kinds of Theatre performances, as well as the most effective engagement techniques, for the Teenage age group. This previous work established local collectives of Teenagers called TEEN Action Groups (TAGs). Completed activities included experimenting with tools of Theatre criticism and bringing together programme managers, creative professionals & artists, and Teenage audience members in TEEN Kitchen Table Meetings. Trialling, mapping, and translating these successful local practices into a methodology that can be applied across Europe, this earlier project marked the beginning of a permanent network structure supporting local arts organisations to engage Teenagers in their Theatre programming.

When the Teenage Ambassadors Across Europe project was launched in December 2018, it sought to develop the Teenage audience development methodology further by testing the established methodology, alongside new approaches, across several existing partner countries, as well as to experiment with disseminating the toolbox of methods to new, associated partners. Fundamentally, it also seeks to answer whether it is possible for European Theatre festivals targeting Teenagers to be programmed and produced by a team of co-programmers, that includes Teenagers themselves. It is exploring how effective such tools are in different national contexts; is focusing on embedding digital strategies into the methodology; is seeking to create a dialogue between Teenagers and schoolteachers around cultural experiences; and is working to empower creative professionals to work closer together with Teenagers. The Project Partners believe that the challenge is not to simply increase the number of Teenagers in our Theatre audiences but, more significantly, to deepen the quality of Teenagers’ engagement and instil in them the same enthusiasm for the theatrical art form as that which motivates those who make Theatre.

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